Meet Maggie — The Heart Behind Slow Moons
Hi, I'm Maggie.
And if you're here, I have a feeling we might understand each other.
For years, I worked in fashion. Not the kind you're imagining — not flowy fabrics and creative freedom. I mean corporate fashion. Fluorescent lights. Endless meetings. Spreadsheets about hemlines.
I'd chosen this industry because I loved clothes. I loved the way the right outfit could make a woman feel powerful, beautiful, alive. I loved the art of it.
But somewhere between the 9-to-5 grind and the relentless hustle, I forgot what it felt like to dress for myself.
I'd spend my days surrounded by fashion — and come home exhausted, throwing on the same tired sweatpants. Not because they felt good. Because I had nothing left to give.
The woman who once wore flowing skirts and believed in the magic of a full moon? She'd gone quiet.
The Night Everything Shifted
I remember the exact moment things changed.
I'd just turned 40. I was sitting outside my home here in Albuquerque, New Mexico — the kind of night where the desert sky stretches forever and the stars feel close enough to touch.
The moon was full. Slow. Completely unbothered by the chaos of the world below.
And for the first time in years, I stopped.
Not because I had time. I didn't. But because something in me finally broke open.
I thought: When did I stop living like that? When did I stop giving myself permission to just... be?
I'd spent so long running. Running toward deadlines, promotions, other people's expectations. Running so fast I didn't notice I'd left myself behind.
That night, looking up at that slow, patient moon, I made a decision:
If not now, then when?
Why I Created Slow Moons
I didn't just want to leave corporate fashion. I wanted to reclaim what fashion was supposed to be — at least for women like me.
Not fashion that asks you to perform. Not fashion that says "hide this" or "fix that." Not fashion that belongs to your twenties and abandons you after.
I wanted to create something that honored the woman I'd become. Something that felt like freedom and femininity. Something soft enough to rest in — and beautiful enough to remind me I'm still her.
The free spirit. The dreamer. The woman who dances in her kitchen and believes the moon holds wisdom.
She never left. She was just waiting for permission to come back.
Slow Moons is that permission.
What This Brand Is Really About
Every piece we create is designed for women who are done apologizing for taking up space.
Women who've spent years taking care of everyone else — and are finally ready to take care of themselves.
Women who want comfort without giving up beauty.
Women who still have a little (or a lot of) free spirit in their souls.
This isn't loungewear. It's a homecoming.
A reminder that your feminine, free-spirited self didn't disappear. She's right here. She's been waiting.
A Little About Life in New Mexico
There's a reason I ended up in Albuquerque.
The desert has a way of stripping things down to what matters. The sunsets here aren't subtle — they demand you stop and look. The sky is so vast it makes your problems feel smaller and your dreams feel bigger.
And the moon? Out here, you can't ignore her.
She rises slow. She moves through her phases without apology. She doesn't rush, and she doesn't shrink.
That's the energy I wanted to build this brand on.
Slow. Intentional. Unapologetically beautiful.
Just like you.
My Promise to You
I'm not building Slow Moons in a boardroom. There's no corporate team deciding what you "should" want.
It's just me — and a deep belief that women like us deserve more.
More softness after years of being strong. More beauty after years of being practical. More presence in this chapter, instead of rushing to the next one.
Every hoodie dress, every message on our pieces, every soft fabric that wraps around you — it's all designed with one intention:
To help you come home to yourself.
If Not Now, Then When?
That question changed my life.
And I hope, in some small way, Slow Moons can be part of yours.
Welcome. I'm so glad you're here.
With love and slow moons,
Maggie Founder, Slow Moons Albuquerque, New Mexico
Have a Question for Maggie?
I'm building this brand in conversation with women like you — and I'd love to hear from you.
What would make you feel seen? What do you wish existed? What's your "if not now, then when" moment?
Send me a note at maggie@slowmoons.com — I read every single one.